Reaching the desired sales targets is no easy feat. That’s why it’s essential to set realistic expectations and find the right strategy and consistency. You can also perform a few actions to ensure reps are hitting their goals and, in some cases, smashing them. Here, we look at five tips to help you measure sales KPIs and hit your sales targets.
Do a pipeline audit
If you find that you’re not hitting targets or are running into a brick wall, it’s good to do a pipeline audit. The idea is to avoid wasting opportunities that won’t convert and end up costing you time and money. Regular pipeline audits allow you to look at who’s coming through the sales funnel and review so you can start investing your and your team’s time into opportunities that are more likely to convert.
Equip your team with the right tools
Does your team have the right tools to succeed? By utilising tools and automating specific tasks, you can free up rep’s time to ensure they are given the best opportunity to hit targets. There are many tools that a salesperson can utilise, such as a CRM or lead management system that allows your team to engage with prospects. Companies that make data-driven decisions tend to be around 6% more productive than those that don’t use data. Be the forward-thinking startup that uses data to move onto the next level.
Use gamification
Sales gamification isn’t popular with all setups, but it can thrive under the right conditions. Indeed, it can be one of the best ways to stop underperforming and improve your sales team’s overall output. With gamification, sales leaders use gaming elements in business scenarios. These include a points-based system, leaderboards and rewards. It’s simple to implement but can be highly effective.
Personalise your outreach
It might sound like a simple task, but there are still way too many salespeople who copy and paste a message in the hope of getting some traction. That’s not to say you have to send a custom message to every single prospect but look at finding a template you can tweak for each customer. The core of the message will feature the benefits of your offering while allowing room for edits where you can personalise the message. Consequently, the recipient feels like they’re receiving something written for them and no one else.
Use social media
You only need to look on LinkedIn to see the swathes of business leaders using the platform to make connections and further progress their business. But what about the other social media platforms? Don’t neglect the likes of Facebook, Twitter, Instagram and even TikTok for acquiring new leads. Picking up the phone is still important, but there are more than three billion people using social media – an unimaginable reach even 10 years ago. Use it to your advantage and research platforms to find your ideal target audience.
A winning sales approach
Fortunately, there are many ways to ensure you reach your sales targets. The tips in this guide can help you get off on the right foot as you try new methods and see what works best for your startups. The result will be an uptick in sales and a more confident approach to the market.