Building Better Sales Strategies For Founders


At Sales for Startups, we work with B2B tech Founders to create and execute winning sales strategies. Convert more customers, produce predictable revenue, secure further funding.

67% of B2B tech Founders lack experience in sales. Our award-winning consultancy helps overcome that.

Sales for Startups has assisted over 60 Pre-Seed to Series A businesses rapidly scale their revenue operations. By leveraging our experience, we’ve helped them gain clarity in their strategy, gain confidence in their model and get traction with their sales machine.


Avr. Revenue Increase


Deal Value Increase


Reduction in Sales Cycle


Proposal Win Increase

120 years

Years Combined Experience at
Sales For Startups

How We Help You Gain Clarity, Gain Confidence And Get Traction

We’ve analysed over 200 common mistakes made by tech startups, all so that your business can avoid repeating them. We categorise them into three areas:




When we work with clients, we start by analysing these three Ps. That way, we’re able to develop an environment that grows sales, increases revenue and allows you to serve more customers.

What We Do For You




Crafting Your Sales Strategy

You’re assigned one of our Chief Revenue Officers, who’ll work with you and your team to deliver a sales strategy document and 90-day game plan for your startup – all in under three weeks.

Richard Acreman WM Reply

“We were surprised about how much we weren’t doing after the workshop. It was clear the sales fundamentals were missing. Their strategy and game plan to improve our business was clear, actionable and concise.”

Richard Acreman

Founder at WM Reply




Developing Your Sales Model

Your Chief Revenue Officer then takes that strategy and uses it to create the foundations of your revenue operations, ensuring the right sales process, structure and team are identified.

Shepper - Ben Prouty

“Sales for Startups have brought real clarity to our sales operations and given our sales team a lot of confidence already. The results speak for themselves.”

Ben Prouty

CEO at Shepper




Building Your Sales Machine

Now that the foundations are in place, we’ll help you identify and convert new opportunities in your existing customer base, as well as with new prospects.

Kpler - Eva Martincova

“Sales for Startups execution ability is first class. The honest feedback and mentorship we received has enabled our business to increase revenue, net revenue retention and decrease customer churn.”

Eva Martincova

Global VP of Sales at Kpler


The Best Bit?

Like our clients, we pride ourselves in leading our category. That’s why you pay for deliverables, not for time spent.


Not time spent

Our Reputation In The Industry

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