Growing Beyond Founder-Led Sales Shouldn’t Be A Mystery
Most Tech Founders don’t know how to rapidly grow sales after signing their first customers.
Without the practical skills and experience you need to grow a B2B sales operation, it’s going to cost you…
- You won’t pitch to the right buyers
- You won’t make your product a ‘must have’
- Your deal close dates will keep slipping
- Your sales team won’t hit their numbers
- You won’t win customers consistently
- You’ll see deal values go up and down
- You won’t hire and have the best team
- You won’t grow your existing customers
The Founders We Support Are
Pre-Seed Founders
You’ve built your initial product, raised your first funding and got your first paying customer and need more customers.
Seed Founders
You’ve now raised £1million+ and want to shift from Founder-led sales to a team-led model and build a proper sales operation that scales.
Series A Founders
You’ve raised £4million+ from professional investors and now want to build a seamless revenue operation so you can own the niche.
The 3Ps to Success
Proposition
A smart value proposition allows you to select and sell value to your ideal clients.
People
Hiring, onboarding and training your A team will get you to the next level.
Process
Install the right commercial processes to grow and get to the next funding round.
We understand when sales is not your main strength
Our best clients are Founders who are not from a B2B sales background
Before Sales for Startups, I ran the sales department and I’m the tech guy. We did get some sales but we didn’t have the predictability we wanted. We engaged Sales for Startups to plug this gap and play the role of VP of Sales and improve our proposition, processes and mentor our people.
We’ve reduced our sales cycle, increased our deal value and more than doubled our revenue since working with them over the last 10 months.
Benoit Alvarez
CTO, Volume.ai
We’d seen some early traction with me leading the sales effort but really there was a lot of scrappiness within our sales processes, if we had them at all. It was very much unpredictable revenue.
Over the course of 9 months of the engagement, we doubled our revenue as a result of Sales for Startups, so I’m really pleased with the results.
Will Read
CEO, Sideways 6
We’d grown organically over the last few years, with sales being led by the Founder and we knew we had to build a proper sales operation to get to Series A.
Within 3 months we’d built a platform to scale with a clear proposition, new salespeople and smart processes.
It would have taken us 12 months to do this on our own. I’m very proud of what we’ve done with Sales for Startups.
Elizabeth Gooch
CEO, Expandly
As a Founder who didn’t have experience in B2B sales, I found it difficult to know what type of salesperson to hire and how to select them.
I’m thrilled with Sales for Startups’s work, as we hired the right people and made the jump from Founder-led to team-led sales.
Toni Hopponen
CEO, Flockler
Betting on 1 individual to grow sales is too big a risk
Often we see startups concentrating their risk in the hands of three individuals:
The Sales Leader
The Founder
The Board Member
Invest in a company that gives you what you want, when you need it.
You don’t have to do it alone
Why we’re different
Our Expertise
We’ve worked with over 70 B2B Seed to Series A tech companies and have over 200 years of B2B sales experience within our team. And our selected software and services partners also provide additional resources you’ll need too.
Our Model
We use an award-winning two-week sprint methodology in every project managed by an Account Director delivering value even quicker than expected. And we never charge for time.
The Results
We’ve achieved an average revenue increase of 249% per client in this super niche over the last five years.
If you want to work with us, then it’s a simple three-step process
Call
Share your challenges and goals with us and we’ll decide whether we can help you grow sales.
Plan
We’ll analyse your startup and advise what changes you need to make first.
Build
Then we build your sales operation with your team and ensure it creates predictable sales.
FAQs
How much time do you have to dedicate to this? Is this your core strength? Leading sales from Seed to Series A means managing the people, processes and partners for marketing, sales and customer success. There are so many moving parts and much greater demands on your time now.
If you’re smaller than £10k MRR/ £120k ARR without Seed funding then you’d probably get most value from our subscription service than our consulting service.
Yes, we help our clients with the sourcing, selecting and onboarding of marketing, sales and customer success people at an individual and management level.
For us it comes down to timing and do you know who to hire next? From our research, the majority of VPs of Sales stay less than 12 months and it takes so long to find the right one at this early stage. For more information on this topic check out our article.
Most Popular Downloads
The Typical Challenges at Pre-Seed Stage Startups
Typical Pre-Seed Challenges
The Typical Challenges at Seed Stage Startups
Typical Seed Challenges
7 Reasons Why You Have Unpredictable Sales At Your Startup
