Sideways 6


Shortening the sales cycle and moving from a Founder-led to team-led approach to sales for their enterprise software sales team.

Case Study Highlights

Working with Sideways 6, we focused on dramatically shortening their sales cycle and shifting from a Founder-led to a team-led sales approach. We refined their target industries and improved their sales structure and processes, which resulted in doubling the average deal value, a 348% increase in total revenue, reducing the sales cycle from 9.5 to 4 months, and significantly improving their proposal win rate and lead to close rate.


Increase in revenue over 6 months


Increase in average deal value in 6 months


Increase in deal to close rate

Sideways 6


The Sales for Startups team began a deep dive into the sales and marketing data, which together with discovery workshops highlighted some key issues:

Sideways 6 had a 3% conversion rate from lead to sale

Sideways 6


With the goal of achieving £1million ARR, we recommended the business refocused their targeting, reducing the number of target industry verticals from seven to three. We also worked with them to update their positioning and sales collateral.

Team structure was another area that we addressed in order to drive results. We encouraged them to promote their highly productive Sales Development Rep (SDR) to Account Executive (AE) and restructure the team, as well as hiring an additional SDR and AE.

Sideways 6 needed to draw out a clear sales process management guide that clearly labelled which and when activities were needed to ensure they provided an excellent buying experience for prospects and enabling the sales team to deliver more consistently.

Sideways 6


“You gave us insight into our business that we hadn’t had previously seen in the last two years. Sales for Startups made sure that those newly created processes were lived, adhered and followed. We’ve more than doubled our revenue in 6 months and I’ve been really pleased with the results.”


Want more support?

Run a no-risk diagnostic on your business
Complete our online scorecard in just 5 minutes and you’ll get insights on your sales and marketing blind spots immediately.
Book a call with one of our revenue experts today
To discuss more about our practical and hands-on support for your business.