Position & Launch Your B2B SaaS Startup with Confidence.
Expert-led market readiness evaluation, feedback and testing – specifically designed for early-stage B2B tech startups with £0-250k ARR.
Refine your messaging, validate your market fit and entice the right audience with a clear and compelling value proposition. Unlock scalable success by ensuring that your positioning is aligned with market demands and ready for launch.
For early-stage B2B SaaS founders, the road to growth can be full of uncertainties. Without the right foundations, you risk wasting time and missing key opportunities. At Sales for Startups, we offer two fast track paths to help you mitigate risk and capitalise on the opportunity your business is designed to unlock.
With experience gained from working with 50 B2B SaaS startups and insights from over 1,000 founder conversations, we’ve built programmes that give you the validation, direction, and tools to navigate the complexities of early-stage growth, so you can launch with confidence and scale more efficiently.
Struggling to Launch Your SaaS Startup? You’re Not Alone.
“I’m not sure if my product truly addresses my market’s needs. I’m worried I’m not solving the right problem.”
“I struggle to explain what makes my product unique, and potential customers don’t see the value.”
“My sales and marketing strategies aren’t aligned, leading to missed opportunities and wasted efforts.”
“I’m not sure if I’m targeting the right customers or if my messaging is resonating with them.”
“I want to grow, but I don’t have a clear roadmap, tools, or strategy to scale sustainably.”
Proven success stories that drive real results.
Our results speak volumes, Enclave secured $1million funding within 12 months, Avvoka secured a contract with a PLC within 3 months that supercharged their business and TalentSensus were able to expand into the US. We’ve seen 31 clients receive follow-on funding rounds within 12 months of our work and achieved 5 exits to date.
Whether you’re validating your market fit or preparing for a launch, our programmes deliver actionable insights, guidance, and tools to help prepare you to launch with confidence and gain traction quickly. Our approach ensures that you’re not just launching, but building the foundations for long-term success.
Choose a fast-track path to evaluate, validate and launch your startup.
Every startup’s journey is unique, but the need for a solid foundation is universal. Whether you’re looking to quickly validate your market offering or prepare for a more in-depth launch strategy, our tailored programmes are designed to meet you where you are. Each programme is crafted to provide the strategic insights, actionable steps and tools necessary to propel your business forward.
Rapid Evaluation Programme
Best for: Startups needing immediate evaluation and feedback on their market positioning.
Includes:
• Product & Market Analysis
• Market Positioning Feedback
• ICP & Buyer Persona Development
• Sales Presentation Creation
Duration: 2 weeks
Investment: £5,950 (ex. VAT)
Rapid Launch Programme
Best for: Startups ready to create and validate their positioning with their target market.
Includes:
• All Rapid Evaluation Deliverables
• Target Audience Validation
• Brand Strategy & Messaging Adjustments
• Sales Tools Creation
• Creation of 3x Web Pages
• Sales & Marketing Roadmap
Duration: 6 weeks
Investment: £13,450 (ex. VAT)
Explore Your Options: In-depth breakdown of our tailored programmes.
Investment: £5,950 | Duration: 2 weeks
Best For: Startups seeking a swift, expert-led evaluation of their current product and market position. Ideal for businesses looking to solidify their Ideal Customer Profile and sharpen their value proposition.
What You’ll Get:
• Product & Market Analysis: Review and feedback on product features, benefits, user experience & pricing.
• Market Positioning Feedback: Actionable insights on target market, positioning, and brand messaging.
• Ideal Client Profile & Buyer Persona Development: Define who your customers are and how to reach them.
• Sales Presentation Creation: An 8-page presentation that communicates your value proposition effectively.
Why do this now: If you’re unsure about your product’s market fit or need to sharpen your value proposition, the sooner you validate, the faster you can pivot or refine your approach. Acting now will help you avoid costly missteps and wasted time, allowing you to confidently pursue the right direction for your startup.
Option Two: Rapid Launch Programme
Investment: £13,950 | Duration: 6 weeks
Best For: Startups ready to engage directly with their target audience, refine their brand messaging, and prepare for a successful market launch.
What You’ll Get:
• Product & Market Analysis: Comprehensive review of product features, benefits, customer experience, and pricing.
• Market Positioning Feedback: Actionable insights on target market, positioning, and brand messaging.
• Ideal Client Profile & Buyer Persona Development: Define who your customers are and how to reach them.
• Sales Presentation Creation: An 8-page presentation that communicates your value proposition effectively.
• Audience Validation: 10 x 30-minute research calls with your target ICP to further shape your strategy.
• Brand Strategy & Messaging Adjustments: Refinements to ensure communications resonate more effectively with your audience.
• Sales Tools Creation: Product demo script, FAQ sheet, and product data sheet for your sales team.
• Web Page Development: Creation of three new web pages to rapidly test your new positioning.*
• Sales & Marketing Roadmap: A 3-month plan to develop a scaleable sales and marketing engine for sustained growth.
* Dependent on website CMS – most page builders supported, does not include custom development.
Why do this now: Any delays to your launch success could mean missing out on crucial market opportunities. By refining your messaging and validating your target audience now, you can significantly increase your likelihood of a successful launch and position yourself to scale quickly. The sooner you engage, the faster you can test market traction and build a growth engine that supports long-term success.
At Sales for Startups, we leverage years of industry experience and deep understanding of the SaaS Startup landscape to drive proven results.
Our team has successfully guided 50+ B2B SaaS companies through the complexities of early-stage growth, contributing to many successful funding rounds and multiple exits along the way.
We don’t just offer strategies; we provide the practical tools and actionable insights and guidance that make those strategies work. With a proven track record of helping startups build strong foundations, we’re committed to ensuring your business not only launches but thrives.
Client success stories:
FAQ:
What’s the key difference between the Rapid Evaluation and Rapid Launch Programmes?
The Rapid Evaluation Programme is a 2-week process designed to give you a quick and clear understanding of your product’s market positioning, including an analysis of your customer profile and sales presentation. The Rapid Launch Programme, on the other hand, extends over 6 weeks and offers a more comprehensive approach. It includes audience validation and deeper brand strategy adjustments to prepare your product for a successful market launch.
Who should choose the Rapid Evaluation Programme, and who should opt for the Rapid Launch Programme?
The Rapid Evaluation Programme is perfect for startups that are in the early stages of development and need immediate feedback on their product’s market fit and messaging. It helps you quickly refine your approach without the need for an in-depth launch plan. The Rapid Launch Programme is more suited to startups that are ready to engage with their audience and need a more structured, validated strategy for launching their product into the market.
How long will it take to complete each programme?
The Rapid Evaluation Programme is designed to deliver results within 2 weeks. It’s a fast-tracked option for startups needing immediate insights and actionable feedback. The Rapid Launch Programme, however, spans over 6 weeks and involves more detailed work, including market validation and sales tools creation, making it ideal for those preparing for a full market launch.
What can I expect to receive from each programme?
The Rapid Evaluation Programme provides a product and market analysis, feedback on your positioning, development of your ideal customer profile, and a customised sales presentation. The Rapid Launch Programme offers all of that plus additional elements such as audience validation through direct customer feedback, brand strategy adjustments, the creation of web pages, and a 3-month sales and marketing roadmap to ensure your launch is successful.
How do these programmes help ensure my product’s market fit?
Both programmes help you validate your market fit, but in different ways. The Rapid Evaluation Programme focuses on giving you expert insights into your market positioning and customer base. If you need to quickly assess your fit within the market, this programme will give you the feedback you need to refine your approach. The Rapid Launch Programme takes this further by incorporating audience validation, meaning you’ll test your messaging directly with your target market, allowing for real-time adjustments to ensure a strong fit.
Can these programmes support my startup’s long-term growth?
The Rapid Evaluation Programme lays the groundwork for future growth by helping you refine your positioning and value proposition. It’s an ideal starting point if you’re at the stage where you’re figuring out your market. The Rapid Launch Programme is more comprehensive and provides you with a 3-month sales and marketing roadmap, giving you a scalable engine for continued growth well beyond the initial launch phase.
Will there be support after these programmes end?
Both programmes are designed to provide actionable insights and deliverables that you can implement right away. However, if you require ongoing support, Sales for Startups offers additional services, including coaching and strategy refinement, which can help you continue to grow after the completion of these programmes.
What if I’m not ready for a full product launch yet?
If you’re not ready for a full market launch, the Rapid Evaluation Programme is a great fit. It allows you to refine your product and messaging without committing to a full-scale launch strategy. This gives you the flexibility to make adjustments early on, so you’re better prepared when the time comes to fully enter the market.
How tailored are the deliverables to my specific needs?
Both programmes are highly customisable. The sales presentations, market analysis, and customer profiles are tailored specifically to your product and market, ensuring that the insights and tools you receive are directly applicable to your unique situation. The Rapid Launch Programme, in particular, allows for further personalisation with audience validation and brand strategy adjustments.
How do I choose which programme is right for me?
If you’re unsure which programme would be most beneficial for your startup, we recommend booking a free discovery call. During this call, our experts will help assess your current stage and needs, guiding you to the right programme based on where you are in your growth journey.
Ready to get started?
Book a free discovery call today and let’s explore how our tailored programmes can help you achieve your goals.
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