Our Mission

We’re here to ignite the extraordinary ideas of startup tech entrepreneurs into scalable and market-leading businesses. Ultimately, you’re the experts in tech, we’re the experts in growth.

Our Vision

Our 100/100 vision: 

By 2030 we will have grown the revenue of 100 b2b tech startups by 100% or more.


Our Values

  1. Step forward first: we live in a market that demands speed and progress. We will always publish v.1 of our ideas, as we know it’s lot easier to edit than it is to create. We can only progress if ideas are shared.
  2. Be fearlessly transparent: our clients and teammates are looking for advice to rapidly improve their business and skills; so we’ve created an environment where you can express yourself freely and without fear of judgement.
  3. Set a higher standard: we are always pushing ourselves to be better from one project to the next – a journey full of incremental gains. We also know that our teammates can hold us to higher personal standards.

Our Unique Strengths

01. We’re not just thinkers, we’re doers

You won’t see us doing one-off pieces of work or advisory engagements. We like to roll up our sleeves and get stuck in to build things for our clients that last. 

02. We handle both sales and marketing

We know that to really grow a B2B tech company, you need to improve both sales and marketing at the same time. Many of our competitors can only solve one piece of the puzzle.

03. We’ve been there and done it (a lot)

We’re a company of SaaS founders and first on the ground commercial operators, who’ve built the revenue operations of 40+ B2B tech companies and experienced 6 exits in the last 7 years – the most of any sales consultancy in Europe.

Our Story

Sales for Startups was founded in 2017 by James Ker-Reid, one of the Top 10 SaaS sales leaders in the UK.

2017 – Sales for Startups was incorporated in Companies House

2018 – Won UK SaaS Sales Leader of the Year

2019 – Hired first team members

2020 – Completed 20 startup projects

2021 – Grew 120% during Covid year

2022 – Delivered 100%+ revenue growth to first international clients

2023 – Completed 40+ startup projects

2024 – Got invited to Goldman Sachs 10,000 small business programme

Our Team

    James Ker-Reid founder ceo sales for startups london

    James Ker-Reid

    CEO & Founder

    James has a background in B2B SaaS and IT consultancy, with specialisms including fintech, insurance, HR and innovation tech. He has over 15 years of experience selling to startups and enterprises in the UK, Europe, Asia and North America. His major successes include a management buyout and a startup acquisition of $500 million. In 2018, James was named one of the top SaaS and technology sales leaders of the year. He has co-authored two bestselling books – Sales Genius #1 and Happy Healthy Wealthy Entrepreneurs.

    Christina Hamilton Digital Marketing Sales for startups London

    Christina Hamilton

    Marketing Consultant

    Christina started her career in tech marketing over 20 years ago in startups and has worked in strategic and hands-on roles. Her SaaS marketing background means she’s often implementing marketing automation, CRM, analytics, prospecting campaigns and improving messaging and targeting to drive business growth. She has been the first marketer multiple times and manages complex HubSpot implementations and integrations for us too. Christina is our expert for digital marketing, automation and HubSpot.