Our Mission
We’re passionate about empowering B2B tech founders to tap into their true potential and build very scalable businesses. You’re the visionaries, we’re the growth experts.
Our Vision
Our 100/100 vision: By 2030, our vision is to transform the landscape of B2B tech startups by doubling the revenue of at least 100 companies.
Our Values
Bring your passion
As a team, we're passionate about helping others fulfil their potential - meaning we relate to and celebrate the passion you have for your business and life.
Be fearlessly transparent
Our clients and teammates are looking for advice to rapidly improve their business and skills; so for progress to be made, we need to be direct and transparent.
Launch first
We live in a market that demands speed and progress. We will always publish V.1 of our ideas, as we know it’s lot easier to edit than it is to create.
Higher your standards
We're always pushing ourselves to improve with every project - a journey full of incremental gains. And we hold each other to higher personal standards.
Our Unique Strengths
We’re not just thinkers, we’re doers
We handle both sales and marketing
We’ve been there and done it (a lot)
Our Story
Sales for Startups was founded in 2017 by James Ker-Reid, one of the Top 10 SaaS sales leaders in the UK.
2018
Won UK SaaS Sales Leader of the Year
2019
Hired first team members
2020
Completed 20 startup projects
2021
Grew 120% during Covid year
2022
Delivered 100%+ revenue growth to first international clients
2023
Completed 40+ startup projects
2024
Got invited to Goldman Sachs 10,000 small business programme
Our Team
James Ker-Reid
CEO & Founder
James has a background in B2B SaaS and IT consultancy, with specialisms including fintech, insurance, HR and innovation tech. He has over 15 years of experience selling to startups and enterprises in the UK, Europe, Asia and North America. His major successes include a management buyout and a startup acquisition of $500 million. In 2018, James was named one of the top SaaS and technology sales leaders of the year. He has co-authored two bestselling books – Sales Genius #1 and Happy Healthy Wealthy Entrepreneurs.
Christina Hamilton
Marketing Consultant
Christina started her career in tech marketing over 20 years ago in startups and has worked in strategic and hands-on roles. Her SaaS marketing background means she’s often implementing marketing automation, CRM, analytics, prospecting campaigns and improving messaging and targeting to drive business growth. She has been the first marketer multiple times and manages complex HubSpot implementations and integrations for us too. Christina is our expert for digital marketing, automation and HubSpot.
2017
Sales for Startups was incorporated in Companies House