Team

James Ker-Reid

CEO & Founder

James is our CEO and Founder. He is our resident Sales and Business Development expert for SaaS and Technology companies. He has previously won the award of ‘Top 10 UK SaaS and Technology Sales Leader of The Year’.

He has also co-written an Amazon bestselling book, Sales Genius#1 which was #1 for Sales and Marketing and Business Development, beating the Wolf of Wall Street to #1.

He has over 10 years of experience in selling to global corporates both in the UK, Europe and in North America. He has a background in SaaS and IT Consultancy, his specialisms include Financial Services and FinTech, Insurance, HR and Innovation Tech. His previous experience includes a successful Management Buyout and most recently had a stake in Appirio Inc, a cloud services company before it was sold to Wipro Limited for $500 million.

Patrick Thorp

Head of Delivery

Patrick is a seasoned business development and leadership professional and has over 10 years of B2B sales experience. His last positions include acting as a VP of Sales for a Seed and Series A B2B tech companies in London. He is comfortable working with sales teams of between 1-10 people as it reflects his ambition to get involved and to bring results in record time.

His recent industry experience includes AI, mobile applications, blockchain and crypto currency. He has also led recent Series A engagements at Sales for Startups including a successful project with Shepper, a Startup100 winner and Technation Upscale programme member.

Alice Smith

Chief Revenue Officer

Alice has been heading up sales, account management and retention teams for the last ten years having cut her teeth as a sales hunter and account manager in the business intelligence sector, during which she travelled globally enterprise selling to the Govt, Tech and FS community.  The last four years have seen Alice building an inside sales capability across multiple locations for a PE backed EdTech business which yielded a CAGR of 80%.  When not immersed in all things sales you'll probably find Alice on a bike, cycling up the mountains of Europe.

Ash Takher

Chief Revenue Officer

Fleur Chaffé

Marketing Manager

Having worked in marketing, PR and social media across a number of sectors for over 10 years, Fleur now brings her experience to Sales for Startups. She actively seeks opportunities for the business and ensures the market knows about Sales for Startups. If you want to be interviewed by the CEO or have some great B2B tech advice, get in touch with Fleur and she'll be happy to share relevant content to our audiences.

Tracy Baker

Finance Manager