Team

James Ker-Reid

CEO & Founder

James is our CEO and Founder. He is our resident Sales and Business Development expert for SaaS and Technology companies. He has previously won the award of ‘Top 10 UK SaaS and Technology Sales Leader of The Year’.

He has also co-written an Amazon bestselling book, Sales Genius#1 which was #1 for Sales and Marketing and Business Development, beating the Wolf of Wall Street to #1.

He has over 10 years of experience in selling to global corporates both in the UK, Europe and in North America. He has a background in SaaS and IT Consultancy, his specialisms include Financial Services and FinTech, Insurance, HR and Innovation Tech. His previous experience includes a successful Management Buyout and most recently had a stake in Appirio Inc, a cloud services company before it was sold to Wipro Limited for $500 million.

Steve Lamb

Sales Leader

Steve is a seasoned B2B commercial leader with 8 years of experience in senior management positions across sales, marketing and product. He has led SaaS sales teams to record revenue growth in established markets and built high-performing teams from scratch which have launched new products in the AI and machine learning space. He has also been responsible for a corporate venturing initiative at an established firm in an internal consulting capacity, including the integration and optimisation of commercial processes during several start-up acquisitions. Steve recently finished an Executive MBA at Warwick Business School, where he has focused on commercial innovation in SaaS. His thesis was on ‘strategies to overcome commoditisation in B2B.

Patrick Thorp

Sales Leader

Patrick is a seasoned business development and leadership professional and has over 10 years of B2B sales experience. His last positions include acting as a VP of Sales for a Seed and Series A B2B tech companies in London. He is comfortable working with sales teams of between 1-10 people as it reflects his ambition to get involved and to bring results in record time.

His recent industry experience includes AI, mobile applications, blockchain and crypto currency. He has also led recent Series A engagements at Sales for Startups including a successful project with Shepper, a Startup100 winner and Technation Upscale programme member.

Marisa Nolan

Sales Leader

Marisa is a highly experienced sales and marketing leader who has over 17 years of global sales experience selling technology solutions to CxO level at some of the world's largest companies. She has an outstanding track record of developing small startup sales and operations. Her particular specialisms include Financial Services, E-Commerce, HR & Feedback Software and RetailTech. Marisa has been the first employee in the region before and is comfortable in developing and coaching inexperienced salespeople to become top performers. Her first-hand experience of building two SaaS sales and marketing operations from scratch and leading them to year on year revenue growth including notable achievements of increasing deal value by over 300% and annual recurring revenue in excess of 400%.