Team

James Ker-Reid

CEO & Founder

James is our CEO and Founder. He is our resident Sales and Business Development expert for SaaS and Technology companies. He has previously won the award of ‘Top 10 UK SaaS and Technology Sales Leader of The Year’.

He has also co-written an Amazon bestselling book, Sales Genius#1 which was #1 for Sales and Marketing and Business Development, beating the Wolf of Wall Street to #1.

He has over 10 years of experience in selling to global corporates both in the UK, Europe and in North America. He has a background in SaaS and IT Consultancy, his specialisms include Financial Services and FinTech, Insurance, HR and Innovation Tech. His previous experience includes a successful Management Buyout and most recently had a stake in Appirio Inc, a cloud services company before it was sold to Wipro Limited for $500 million.

Stella Mead

Head of Account Management

Stella started her career in project managing multi-million local authority regeneration projects, mainly focused on improving educational outcomes across a number of counties in the UK. She then became employee #1 at a Pre-Seed Edtech startup, where she was joined by three Co-Founders who created a SaaS solution that enabled schools and academy trusts to track vital information properly and the performance of their pupils at each school.

Pupil Asset grew to a team of 30 employees at the point of acquisition by Juniper Education, who acquired the company in a multi-million-pound takeover. Stella stayed on after the acquisition and successfully managed the transition and integration of the products and services of Pupil Asset into the new acquirer Juniper Education before joining Sales for Startups.

Patrick Thorp

Chief Revenue Officer

Patrick is a seasoned business development and leadership professional and has over 10 years of B2B sales experience. His last positions include acting as a VP of Sales for a Seed and Series A B2B tech companies in London. He is comfortable working with sales teams of between 1-10 people as it reflects his ambition to get involved and to bring results in record time.

His recent industry experience includes AI, mobile applications, blockchain and crypto currency. He has also led recent Series A engagements at Sales for Startups including a successful project with Shepper, a Startup100 winner and Technation Upscale programme member.

Alice Smith

Chief Revenue Officer

Alice has been heading up sales, account management and retention teams for the last ten years having cut her teeth as a sales hunter and account manager in the business intelligence sector, during which she travelled globally enterprise selling to the Govt, Tech and FS community.  The last four years have seen Alice building an inside sales capability across multiple locations for a PE backed EdTech business which yielded a CAGR of 80%.  When not immersed in all things sales you'll probably find Alice on a bike, cycling up the mountains of Europe.

Andy Hutt

Chief Revenue Officer

Following a career throughout the 1980s in the Royal Navy as an Electronics Engineer, Andy has spent over 30 years in the Tech industry predominantly working with startups and early-stage businesses.

He initially started out in front-line enterprise sales evolving into leadership roles where he continued to build his knowledge and skill-set in terms of what the dynamics are to grow an early-stage business, many of which have either IPOed or sold.

More recently, Andy played a pivotal role to turn-around a struggling business into a thriving leader in the market growing the business by over 300% and taking it to its first funding stage and beyond. He is passionate about ensuring customer success as they are the life-blood of any business.

In his spare time, Andy can be seen working on one of his many hobbies spanning playing Golf and Mountain Biking to making his own Real Ale!

Matt Davies

Chief Revenue Officer

From originally studying Marketing, Matt setup his own VR company with three other Co-Founders which sold to enterprises like Sony and GKN. His passion for taking new products to market led him into the mobile gaming space where he was selling high-value license deals and self-publishing deals. He's had extensive experience in the partner channel and mobile technologies, with the likes of Nokia where he setup a new reseller channel and got their first pathfinder sales for AR before leading as the Business Development Director for a leading service design agency, securing clients in UK, UAE, Canada, and South Africa which was then acquired by Accenture.

Most recently he joined as the first commercial employee at Aire, a London FinTech and credit assessment SaaS company, where they were Seed funded, and Matt became the Chief Commercial Officer taking them to beyond Series B, raising $22 million in only five years.

Chris Campbell

Chief Revenue Officer

From starting his career in the advertising and digital media industry, Chris learned how to close a lot of deals quickly. His experience with subscription and MRR models continued to companies like eBay, emap and Trustpilot running new business, renewals and existing account management. His passion for fast-growing businesses led him into the startup world taking a Seed proptech startup to Series A, working with an e-commerce and online marketplace that then achieved Series A and then leading a Scandinavian fashion startup and e-commerce brand looking after Sales, Account Management and Lead Generation. For the last 12 months Chris has been working in the US market setting up new routes to market for a business in the US launching products across East and West coast. His sector experience is in leading teams with high volume targets, short sales cycles, selling to SME and Mid-market as well as his industry experience of fashion, wholesale, construction and retail.

Martin Beck

Chief Revenue Officer

Martin started his career in publishing, from working in a startup marketing and selling one of the first recruitment magazines to creating a whole events business which he then exited. He's transformed legacy online, platform and media businesses into true SaaS and subscription business models. Some of his successes include launching an online information business for Dods Group and growing it to £1.3million in two years, then expanding it internationally as the CEO to have nearly 1,000 customers and a £20 million online business. His most recent experience includes sales transformation projects at online media businesses like Hyve and GlobalData.

Tracy Bownes

Chief Revenue Officer

Rhys Linton

Operations Manager

Richard Watts

Community Manager

Richard’s 10 year career working for tech startups includes roles spanning Sales, Delivery & Product Design. As well as currently working towards the launch of a new recommendations platform in the e-commerce space, he has previously worked with SaaS & software development companies across a range of industries including Workforce Management, Fintech & Digital Marketing.A self-confessed data obsessive, Richard is passionate about disruptive technologies & new business models. His role as Community Manager at Sales for Startups sees him working with the UK’s most exciting technology companies & ensuring that we always have our finger on the pulse of the latest industry developments. 

Fleur Chaffé

Marketing Manager

Having worked in marketing, PR and social media across a number of sectors for over 10 years, Fleur now brings her experience to Sales for Startups. She actively seeks opportunities for the business and ensures the market knows about Sales for Startups. If you want to be interviewed by the CEO or have some great B2B tech advice, get in touch with Fleur and she'll be happy to share relevant content to our audiences.

Tracy Baker

Finance Manager

Dan Corcoran

Talent Acquisition Director

Dan Corcoran is a Talent Acquisition specialist and trusted advisor to Founders of tech startups. He helps scaleups grow strategically with the best Talent. Dan is an expert in sales and the recruitment of sales teams, boasting over 300 successful projects in the last 10 years alone. His 16 year career spans B2B software sales, recruitment and Talent Acquisition.

Dan works with Founders of scaling tech startups, who lack internal HR skills and want to spend less money on recruitment. He takes care of key hires and teaches startups to consistently hire the best talent themselves.

Passionate about giving back, Dan volunteers his time as a pro-bono coach and mentor for early stage startups and regularly does outreach work to inspire students at schools and university about the opportunities in tech.

Kerry Steele

Talent Acquisition Consultant

Kerry is a talent expert with a passion for tech startups. An advocate and mentor of Women in business, who has enjoyed a successful career at a major bank for 9 years in addition to 10 years working at major recruitment companies. Kerry helps startups to hire their own talent, minimising the use of recruitment agencies, through Talent Acquisition. Whilst putting this in place she can also deliver end-to-end recruitment projects for specific roles.  Kerry can hire all strategic roles at startups from C-Level to sales & marketing, IT, Finance, operations etc.