Team

James Ker-Reid

CEO & Founder

James is our CEO and Founder. He is our resident Sales and Business Development expert for SaaS and Technology companies. He has previously won the award of ‘Top 10 UK SaaS and Technology Sales Leader of The Year’.

He has also co-written an Amazon bestselling book, Sales Genius#1 which was #1 for Sales and Marketing and Business Development, beating the Wolf of Wall Street to #1.

He has over 10 years of experience in selling to global corporates both in the UK, Europe and in North America. He has a background in SaaS and IT Consultancy, his specialisms include Financial Services and FinTech, Insurance, HR and Innovation Tech. His previous experience includes a successful Management Buyout and most recently had a stake in Appirio Inc, a cloud services company before it was sold to Wipro Limited for $500 million.

Patrick Thorp

Head of Delivery

Patrick is a seasoned business development and leadership professional and has over 10 years of B2B sales experience. His last positions include acting as a VP of Sales for a Seed and Series A B2B tech companies in London. He is comfortable working with sales teams of between 1-10 people as it reflects his ambition to get involved and to bring results in record time.

His recent industry experience includes AI, mobile applications, blockchain and crypto currency. He has also led recent Series A engagements at Sales for Startups including a successful project with Shepper, a Startup100 winner and Technation Upscale programme member.

Alice Smith

Chief Revenue Officer

Alice has been heading up sales, account management and retention teams for the last ten years having cut her teeth as a sales hunter and account manager in the business intelligence sector, during which she travelled globally enterprise selling to the Govt, Tech and FS community.  The last four years have seen Alice building an inside sales capability across multiple locations for a PE backed EdTech business which yielded a CAGR of 80%.  When not immersed in all things sales you'll probably find Alice on a bike, cycling up the mountains of Europe.

Ralph Varcoe

Chief Revenue Officer

Andy Hutt

Chief Revenue Officer

Following a career throughout the 1980s in the Royal Navy as an Electronics Engineer, Andy has spent over 30 years in the Tech industry predominantly working with startups and early-stage businesses.

He initially started out in front-line enterprise sales evolving into leadership roles where he continued to build his knowledge and skill-set in terms of what the dynamics are to grow an early-stage business, many of which have either IPOed or sold.

More recently, Andy played a pivotal role to turn-around a struggling business into a thriving leader in the market growing the business by over 300% and taking it to its first funding stage and beyond. He is passionate about ensuring customer success as they are the life-blood of any business.

In his spare time, Andy can be seen working on one of his many hobbies spanning playing Golf and Mountain Biking to making his own Real Ale!

Dragana Ljubisavljevic

Chief Revenue Officer

Dragana brings senior leadership, sales and marketing, strategy and operations, consulting, partnerships and engineering experience to Sales for Startups. Her commercial and technical expertise spans digital, mobile, e-commerce, retail, email, data and telecoms, working for some of the largest, global brands.

She has extensive experience building and leading international businesses, focusing on start-up, B2B/B2C, SaaS, high-tech industries and markets.

Most recently with ADG Group, Dragana introduced digital into shopping malls, in Moscow. As GM of Groupon Local, she led the EMEA local services marketplace to recovery and growth. Previously, she was MD of Return Path and GM of Movable Ink, email SaaS start-ups, delivering significant international expansion. Prior to that, Dragana held various commercial and technical leadership roles at Yahoo!, Motorola, Panasonic and NEC.

Dragana was the finalist and judge for the FDM Everywoman in Technology Awards. Passionate about start-ups, she has been a mentor with TechStars, a leading technology start-up accelerator.

Alex Cook

Head of Marketing

From being a Founding Partner and UK General Manager of a startup that raised £450k in Pre-Seed capital, to forming and leading a number of B2B Marketing teams at Treatwell (a Series C SaaS based booking marketplace for hair and beauty companies that was acquired in 2015 for $38 million by Wahanda).   Alex is passionate about driving brand awareness, demand generation and building lead generation machines. He leads the Marketing function at Sales for Startups and ensures our clients and partners get the maximum benefit out of the relationship.   He's motivated to help brands deliver the best possible customer experience and support them in realising their long term vision.

Dan Corcoran

Talent Acquisition Director

Dan Corcoran is a Talent Acquisition specialist and trusted advisor to Founders of tech startups. He helps scaleups grow strategically with the best Talent. Dan is an expert in sales and the recruitment of sales teams, boasting over 300 successful projects in the last 10 years alone. His 16 year career spans B2B software sales, recruitment and Talent Acquisition.

Dan works with Founders of scaling tech startups, who lack internal HR skills and want to spend less money on recruitment. He takes care of key hires and teaches startups to consistently hire the best talent themselves.

Passionate about giving back, Dan volunteers his time as a pro-bono coach and mentor for early stage startups and regularly does outreach work to inspire students at schools and university about the opportunities in tech.

Fleur Chaffé

Marketing Manager

Having worked in marketing, PR and social media across a number of sectors for over 10 years, Fleur now brings her experience to Sales for Startups. She actively seeks opportunities for the business and ensures the market knows about Sales for Startups. If you want to be interviewed by the CEO or have some great B2B tech advice, get in touch with Fleur and she'll be happy to share relevant content to our audiences.

Tracy Baker

Finance Manager