Team

James Ker-Reid

CEO & Founder

James is our CEO and Founder. He is our resident Sales and Business Development expert for SaaS and Technology companies. He has previously won the award of ‘Top 10 UK SaaS and Technology Sales Leader of The Year’.

He has also co-written an Amazon bestselling book, Sales Genius#1 which was #1 for Sales and Marketing and Business Development, beating the Wolf of Wall Street to #1.

He has over 10 years of experience in selling to global corporates both in the UK, Europe and in North America. He has a background in SaaS and IT Consultancy, his specialisms include Financial Services and FinTech, Insurance, HR and Innovation Tech. His previous experience includes a successful Management Buyout and most recently had a stake in Appirio Inc, a cloud services company before it was sold to Wipro Limited for $500 million.

Patrick Thorp

Head of Delivery

Patrick is a seasoned business development and leadership professional and has over 10 years of B2B sales experience. His last positions include acting as a VP of Sales for a Seed and Series A B2B tech companies in London. He is comfortable working with sales teams of between 1-10 people as it reflects his ambition to get involved and to bring results in record time.

His recent industry experience includes AI, mobile applications, blockchain and crypto currency. He has also led recent Series A engagements at Sales for Startups including a successful project with Shepper, a Startup100 winner and Technation Upscale programme member.

Alice Smith

Chief Revenue Officer

Alice has been heading up sales, account management and retention teams for the last ten years having cut her teeth as a sales hunter and account manager in the business intelligence sector, during which she travelled globally enterprise selling to the Govt, Tech and FS community.  The last four years have seen Alice building an inside sales capability across multiple locations for a PE backed EdTech business which yielded a CAGR of 80%.  When not immersed in all things sales you'll probably find Alice on a bike, cycling up the mountains of Europe.

Andy Hutt

Chief Revenue Officer

Following a career throughout the 1980s in the Royal Navy as an Electronics Engineer, Andy has spent over 30 years in the Tech industry predominantly working with startups and early-stage businesses.

He initially started out in front-line enterprise sales evolving into leadership roles where he continued to build his knowledge and skill-set in terms of what the dynamics are to grow an early-stage business, many of which have either IPOed or sold.

More recently, Andy played a pivotal role to turn-around a struggling business into a thriving leader in the market growing the business by over 300% and taking it to its first funding stage and beyond. He is passionate about ensuring customer success as they are the life-blood of any business.

In his spare time, Andy can be seen working on one of his many hobbies spanning playing Golf and Mountain Biking to making his own Real Ale!

Matt Davies

Chief Revenue Officer

From originally studying Marketing, Matt setup his own VR company with three other Co-Founders which sold to enterprises like Sony and GKN. His passion for taking new products to market led him into the mobile gaming space where he was selling high-value license deals and self-publishing deals. He's had extensive experience in the partner channel and mobile technologies, with the likes of Nokia where he setup a new reseller channel and got their first pathfinder sales for AR before leading as the Business Development Director for a leading service design agency, securing clients in UK, UAE, Canada, and South Africa which was then acquired by Accenture.

Most recently he joined as the first commercial employee at Aire, a London FinTech and credit assessment SaaS company, where they were Seed funded, and Matt became the Chief Commercial Officer taking them to beyond Series B, raising $22 million in only five years.

Dan Corcoran

Talent Acquisition Director

Dan Corcoran is a Talent Acquisition specialist and trusted advisor to Founders of tech startups. He helps scaleups grow strategically with the best Talent. Dan is an expert in sales and the recruitment of sales teams, boasting over 300 successful projects in the last 10 years alone. His 16 year career spans B2B software sales, recruitment and Talent Acquisition.

Dan works with Founders of scaling tech startups, who lack internal HR skills and want to spend less money on recruitment. He takes care of key hires and teaches startups to consistently hire the best talent themselves.

Passionate about giving back, Dan volunteers his time as a pro-bono coach and mentor for early stage startups and regularly does outreach work to inspire students at schools and university about the opportunities in tech.

Fleur Chaffé

Marketing Manager

Having worked in marketing, PR and social media across a number of sectors for over 10 years, Fleur now brings her experience to Sales for Startups. She actively seeks opportunities for the business and ensures the market knows about Sales for Startups. If you want to be interviewed by the CEO or have some great B2B tech advice, get in touch with Fleur and she'll be happy to share relevant content to our audiences.

Tracy Baker

Finance Manager