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How we help you to gain clarity, gain confidence and get traction for your startup

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Where Do We Start?

In order to effectively tackle any challenges at your startup, we have to find the root cause. Since launching in 2017, we’ve analysed over 216 common startup mistakes. It’s these mistakes that often create a great deal of confusion for Founders, so we’ve taken this and simplified it by creating a framework within which they can be categorised: Proposition, People and Process (which we call The Three Ps).

How Do We Apply The Three P Framework
To Your Startup?

STEP

1

GAIN CLARITY

Crafting Your Sales Strategy

Every relationship with our clients starts here. We understand that each business is unique, and therefore the Sales Strategy document (and 90-Day Game Plan that complements it) that your dedicated Chief Revenue Officer delivers has to be bespoke to your company, market and growth stage.

We apply our Three Ps framework when analysing your data, sales pipeline and collateral to establish the clearest path to delivering predictable revenue.

STEP

2

GAIN CONFIDENCE

Developing Your Sales Model

Whilst there’s a great deal of value delivered independently at the Sales Strategy phase, putting it into action is where your business starts to see real results. After all, a plan is only as good as the quality and consistency of its execution.

We apply our sales leadership and experience by taking the 90-Day Game Plan and managing the implementation of it ourselves. It’s at this phase that we begin to develop the foundations required to gain confidence in your proposition, people and processes

STEP

3

GET TRACTION

Building Your Sales Machine

With your 90-Day Game Plan executed, this phase is all about building on those foundations and accelerating growth. The most urgent challenges for your startup have been addressed in the Sales Model and it’s time to optimise on the top of these.

This can be identifying new opportunities for revenue, such as untested channels for lead acquisition, as well as sales technology improvements to increase conversion throughout the funnel. Crucially, it’s also when we take your team, now clear on the strategy and confident in executing it, and handover to your new permanent sales leader – someone we help you identify.

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