Co-Founders Corner – Episode 11: Setting Up SDRs for Success

by - August 17, 2018

The latest episode of Co-Founder’s Corner;

4 key areas on How SDRs can create opportunities rather than appointments

 

In this video we’ll be discussing how SDRs can create opportunities rather than appointments.

This is a key fundamental difference. You can have SDRs creating appointments that are often marked in qualified leads or you can create an SDR who generates opportunities time and time again.

When you’re looking at your sales process you need to think:

  1. Do you want the SDRs to create opportunities that are gonna create traction in your sales process.
  2. What is the handover between an SDR to the AE.
  3. Are they being incentivized for the creation of opportunities as well as for the deal being closed?
  4. how are you training SDRs to be even better and nurturing these leads into opportunities?

I’d love to hear more about how you’re getting your SDRs to create opportunities rather than appointments. Please comment below, I’d love to discuss it with you.

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Further Reading

Patrick Thorp
August 28, 2020

Creating a winning pricing strategy to drive B2B sales

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Patrick Thorp
December 10, 2020

3 key ways to reduce the length of your sales cycle

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Patrick Thorp
March 30, 2021

Challenges you’ll face, and how to overcome them, at Pre-Seed

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