Co-Founders Corner – Episode 5: Sales Process

by James Ker-Reid - July 27, 2018

The latest episode of Co-Founder’s Corner;

Key tips to Creating a Simple Sales Process

Welcome to the latest episode of Co-Founders Corner, and today we’ll be discussing the Sales Process.

This is often something that many companies get wrong and in honesty, lots of people over complicate. I’ve seen anything from 12 stages, to nine stages, to six stages to even (my preferred) five.

I think when setting up a sales process there are a couple of key elements you need to consider:

  • The first is just getting the stage names right. They need to make sense to your reps, they need to
    make sense to your customer buying process.
  • Stage two is to map out what activities are required at each stage of the process
  • Stage 3 is actually reviewing the success of the sales process, and seeing how your reps adhere to the process (because a lot of reps will believe in the process at first but won’t actually follow it month-in, month-out!)

I’d love to hear what kind of sales process you’ve built within your company and what’s proved effective, time-in, time-out.

If you’d like to see more sales and strategy tips for CEOs don’t forget to subscribe to our YouTube Channel.



Further Reading

Patrick Thorp
March 2, 2021

Hiring your first VP of Sales? Read this first.

+Read More
Patrick Thorp
September 10, 2020

8 Sales Automation Tools Transforming the B2B Sales World

+Read More
Patrick Thorp
October 29, 2020

4 of the best sales enablement tools available today

+Read More