Co-Founders Corner – Episode 5: Sales Process

by James Ker-Reid - July 27, 2018

The latest episode of Co-Founder’s Corner;

Key tips to Creating a Simple Sales Process

Welcome to the latest episode of Co-Founders Corner, and today we’ll be discussing the Sales Process.

This is often something that many companies get wrong and in honesty, lots of people over complicate. I’ve seen anything from 12 stages, to nine stages, to six stages to even (my preferred) five.

I think when setting up a sales process there are a couple of key elements you need to consider:

  • The first is just getting the stage names right. They need to make sense to your reps, they need to
    make sense to your customer buying process.
  • Stage two is to map out what activities are required at each stage of the process
  • Stage 3 is actually reviewing the success of the sales process, and seeing how your reps adhere to the process (because a lot of reps will believe in the process at first but won’t actually follow it month-in, month-out!)

I’d love to hear what kind of sales process you’ve built within your company and what’s proved effective, time-in, time-out.

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Further Reading

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September 29, 2021

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Sales for Startups get Generic Robotics investment ready with a 90-day plan

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