by James Ker-Reid - July 24, 2018

Co-Founders Corner – Episode 4: Building Revenue

The latest episode of Co-Founder’s Corner;

Building Revenue Whilst Building your PoC

In this video, we’ll be discussing about how you move from product development into revenue traction.

I hear a lot of customers, especially those in the 350K to £1million in revenue bracket, saying that “in six months time we’ll be ready to sell”. This is not the right strategy, you won’t be able to scale the rate you want without market testing your products.

I think first and foremost you need to think about how you can drive value to those customers in those proof of concepts.

Number two is, once you’ve got those proof of concepts what are you actually doing with the customers in that engagement?

Thirdly and finally, what is it are you doing that is different in the market? And therefore building your value prop off the back of the success and the proof of concepts.

I’d love to hear more about how you’re using proof of concepts to engage with your audience and building out your value prop. Please comment below and I’d love to engage with you.

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