Co-founders Corner – Episode 2: The Right Sales Strategy

by - July 17, 2018

The latest episode of Co-Founder’s Corner;

What is the right sales strategy for your tech company?

In this latest episode of Co-Founders corner we’ll be discussing what a right sales structure look like. This question has been asked of me so many times, I can’t even believe how many it would be. But the simple answer is, there is no right answer to “the right sales structure”. I think we have to make decisions in the context in which you’re in.

What I mean is;

  • What is your revenue?
  • How many customers do you have?
  • How many sales people do you have?
  • What geographies are you involved within?

And with that information you can build out a proper structure that suits your market, your team and your revenue size. I see sales structure being made too hastily in a CEO’s decision making process. I’d love to understand a little bit more about how you have structured your sales team both in the early stages and the latter stages. Please comment below, I’d love to engage with you more….

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Further Reading

Patrick Thorp
December 3, 2020

Should I hire a CRO or a VP of Sales?

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James Ker-Reid
February 21, 2022

Why is revenue operations important?

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Patrick Thorp
October 22, 2020

3 different types of sales organisations (and their pros and cons)

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