by James Ker-Reid - November 22, 2019

Structure The Framework: A Look At Sales Consultants

Wouldn’t it be wonderful if there was a magic formula for sales? A structured, logical, replicable approach that nurtures prospects, enabling them to understand and appreciate your value proposition, and being eager, not just customers, advocates and ambassadors of your brand too.

Could this be an optimistic dream or a reality? Let’s see!

The aim of a sales consultancy is to build and implement a system or mechanism that lays the foundations for a consistently efficient way of working.

Working with a Sales Consultant encompasses all aspects of your sales; from strategy and planning, to talent selection and onboarding, and often implementation and execution too.

Of all the types of temporary support available, Sales Consultancy is the only one which delivers a comprehensive solution, from the ground up all the way through your business.

A good Sales Consultant will:

  • Massage profitability and consider cash flow to make sure you have the most effective solution for your financial position right now
  • Propose a scalable solution that maximises sustainable growth and longevity
  • Look at the big picture. Rather than looking at a project or your personnel in isolation, consultancy takes in the wider business and industry context
  • Work with you on talent selection, recruiting and hiring salespeople, and then team development too

Electing to work with a Sales Consultant isn’t a cheap option and, in some cases, it needs to be weighed up against the benefits of hiring a Business Development Manager. However, if you’re busy scaling up and laying your business’ foundations, it’s worth getting it right first time. Buying in the experience and practical assistance of a Sales Consultant will save many wasted hours and money, whilst also rocket-propelling profitability.

To discover more about ways in which you can use temporary support to enhance your tech business, take a look at Sales for Startups’ eBook ’ which can be found on our downloads page.

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