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9 Mistakes Tech Companies Make When Hiring a VP of Sales

The term ‘fail forward’ was popularised by Will Smith in early 2018. In business, however, it’s long been used by entrepreneurs during motivational speeches. While there is definitely credibility to the idea of failing then quickly learning from your mistakes in business, there are areas where ‘getting it right’ on the first try is essential.

One of those areas where you can’t afford to go wrong relates to hiring a VP of Sales. Yet, in the tech world, 70 percent of SaaS sales leaders don’t make it to the 12-month mark. It turns out that hiring a VP of Sales is one of the most frequent mistakes and mis-hires companies make.

But what are those mistakes?

In this eBook, we take a look at 9 mistakes (plus some inside knowledge from 20 experienced CEOs and VPs of Sales) tech companies make when hiring a VP of Sales.

9 Mistakes Tech Companies Make When Hiring a VP of Sales

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