CASE STUDY

Sideways6

Idea and innovation management software that helps capture, manage and implement ideas from employees.

The Sideways6 team approached Sales for Startups as they wanted to improve their enterprise sales results and move away from an unpredictable sales process. With a successful Seed round, Sideways6 sought to understand how they can transform the business into a £1million ARR company.

Through deep data sales and marketing analysis, and our discovery workshops, we found out that Sideways6 had a 3% conversion rate from lead to sale, their sales cycle was 9.5 months long and their proposal rate was only 16%.

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