Howamigoing.

Building the commercial team that could help them scale and enable them to move forward with their next raise.

Howamigoing

Challenge

HowamIgoing is helps with employee retention through anonymous 360 feedback and a public praise platform founded by Julian Cook.

Having secured their first two customers with an MVP and angel investment the target was to raise a $1million in Seed funding within the next 6 months. Having failed to gain traction through an interim Head of Sales, Julian approached Sales for Startups to get support building the commercial team that could help them scale and enable them to move forward with their next raise.

Howamigoing

Solution

Through deep data analysis and our discovery workshops the Sales for Startups team identified a number of opportunities to improve the platform as well as build better foundations for the sales team and their processes.

We set up sales-enabling technology in the business, redefined the process and updated the qualification criteria. We also updated pricing, trained the sales team and developed a partner lead generation campaign.

Howamigoing

Results

  • Structure diagram – realigned the sales structure for Marketing, Sales and Customer Success
  • Streamlined their value proposition to 50-250 employee market
  • 5 corporate customers signed in 6 months, across 4 continents
  • Increased leads per week from 0 to 4
  • Increased pricing by 50%
  • Helped Howamigoing secure $1.1 million in Seed funding in just 4 months

“Sales for Startups have given us the foundations to scale. Their influence, advice and input into all aspects of the company including product, marketing, sales, customer success and talent have been invaluable and enabled us to get to the next milestone. After securing Seed funding earlier than expected, we’re ready to go to the next level.”

JULIAN COOK, CEO, HOWAMIGOING

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