Software company with a new approach to document automation

David Howorth and Eliot Benzecrit are co-founders at
Avvoka, a technology company that takes the contracting process online. The software decreases the
amount of manual entry needed to create and agree a
contract between clients and partners. David and Eliot
were two lawyers who didn’t have any prior sales
experience and needed help to get to the next milestone.

Through deep data analysis and our discovery
workshops, we found out that they had a bottleneck in
their sales process between the initial demo and then a
pilot and actually signing these customers to annual

We created a 90-day plan to achieve their aims of
structuring the sales process, hiring their first
salesperson and closing some initial deals in their

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